COVID 19 AND SEO- WHY IS IT MORE IMPORTANT NOW THAN EVER

Companies have been trying to navigate the challenges due to the COVID-19 pandemic which has caused Swifty changes to all the aspects of life and has impacted businesses in one way or another making marketing decisions more critical than ever.

Well, this is the time for the businesses looking to find growth or who are unsure to invest precious funds during this time, SEO or search engine optimization offers them a unique advantage as a marketing channel during these tough times.

As one of the Best digital marketing company in USA, we have been on SEO campaigns across the US and have seen how SEO works during all sorts of economic crises. 

And according to our Digital marketing company in US, there are three stability that SEO offers that will take you through marketing decisions during this time.

1. SEO offers long-term gains

With the COVID-19 pandemic forcing a lot of people to stay indoors, the web has now become the main medium that people can easily interact with from home and in fact, there has been an increase in the traffic by 50%.

While the eCommerce businesses are witnessing unmatched results from SEO now, our Best Digital marketing service in USA has found a report that suggests an increase of almost 200% increase in toilet paper purchase alone. Many businesses have closed their locations to help prevent the spread of COVID-19, by modifying or shutting down their operations. This is the phase where the ability to be found online has helped companies generate revenue during this difficult time.

SEO, on the other hand, offers immediate and long-term benefits to the businesses and companies that have invested in SEO are seeing those benefits now as they move with the currents of the evolving economic landscape.

2. It doesn’t need to be timed properly

Nowadays companies are cutting back on TV ads or are losing money on print campaigns due to the rapidly changing economic landscape and during this pandemic, one key advantage of SEO is that you don’t have to worry about timing when customers are ready to find out about your product or service.

As our Digital marketing agency believes that SEO is an inbound marketing channel that makes it easier for potential customers to find you. And your long term marketing investment in SEO will make your site visible to meet all the demands in your industry doesn't matter whenever it might be.

Your efforts like content marketing continue to work in the background and bring your company much-needed leads and sales. It is quite obvious though that your website is there in the search results ready to educate, persuade and lastly convert your audience. Though SEO requires maintenance, its ability to perform at a cost-effective rate makes it one of the best strategies for the companies to rely on. 

3.  SEO offers scalability and low-cost leads

According to our Digital marketing company in US, more than 50% of people are finding a new product or company after a search and that’s likely higher now with more people sitting at home and dependent on the internet for researching and shopping. As search is your only way of getting discovered and generating sales in this competitive market and if you are not present in search results then you are giving your potential leads to your competitors. 

With 95% of search traffic going into the first page, a fact that helps to showcase why SEO is important to businesses today. Get your company’s ranking on top of search results with the help of SEO and earn a prime spot not only for traffic but also for valuable leads and sales.