SEO VS SOCIAL MEDIA, WHICH IS BETTER?

With a long going debate about the best marketing strategy- search engine marketing or social media marketing, the marketers all around the world should put the most time in generating the highest return for their investment.

To answer the question which strategy is best, our Top digital marketing agency in USA will make you understand the benefits and unique marketing strategy of each but first, let's take a look at the purpose of SEO and SMM

Search Engine Optimization (SEO): It is a process about showing up in the google search results for your targeted audience’s search queries. Your ranking indicates how much traffic you will be driving to your website.

Social Media Marketing: This is about building a relationship and brand awareness while engaging with your potential customers on the famous platforms like Facebook, Twitter, Instagram and LinkedIn.

According to our Best digital marketing company in USA, here are the three most significant differences between search engine marketing and social media marketing.

1. Content

The ultimate key in both SEO and social media, content is something that affects each marketing strategy.

SEO

A content that ranks high is highly written with SEO in mind which is informative to your target audience and is based on research. When you are writing content with SEO in mind always make sure that the readers want to know something and they want to find all the required information without having to read multiple pages. And if your content is uninformative then there is a chance that they might leave your site.

The content with at least 1500 words which is relevant to your audience with properly optimised keywords tends to see the most success in search results.

Social media

On the other hand the content for social media sparks empathy and focuses on the emotional response which drives more engagement. The audience on social media looks for entertaining and engaging content which is satisfying as well something emotionally relatable. 

The content that works on social media is usually short with most effective visuals. The photos on Facebook garner more than 53% like compared to the other types of content.

In short, you can use both SEO and social media marketing to promote your site content.

2. Audience

Our Digital marketing agency in US believes that knowing your audience is crucial to both your SEO and social media marketing strategies. 

SEO

When you are optimizing content for your audiences, it may take some time and research to determine your target audiences, so your SEO strategies must include creating a marketing persona.

And when you are creating a marketing persona, you create a fictitious customer in your mind who will have the same characteristics as your ideal customer. The content you will be writing should be based on what your target audience is looking for and should be able to provide an accurate answer for all of their questions. This will make them more likely to trust your brand and make them become a paying customer.

You may be required to use Google Analytics to see how your content performs after it has been published after which you can optimize it so that it can match better with the intent of your audience.

Social media

On the other hand, social media helps you to target your audience with ease with many social media platforms that have built-in targeting options for marketing. The well-documented demographics of the people who visit social media platforms helps you learn a lot about who they are.

While, people on social media share, interact and engage with the content with more than 75% of users who use social media to make buying decisions. The number continues to get bigger for many reasons like influencers suggestions and also the rise of social marketplaces.

In short, you can use social media to find out about your potential target audience to target with SEO.

3. Success rate

The success rate is different for both SEO and social media marketing. With the help of our Digital marketing company in US, you can learn more about the differences in measuring the success rate that will help you in determining which strategy to use.

SEO

The rate of success for SEO is slow but a rewarding process as it takes a lot of time to gain enough credibility to rank well for competitive keywords. Not to forget the search engines take time to find and index your content. It requires a steady effort and can draw more conversion than social media marketing.

SEO is also known as an excellent method to generate more visitors and it also has the opportunity to rank highly for the keywords it targets.

Social media

With great planning and effort, social media is one of the best media to build brand awareness and interact with your potential customers. The people can even share your content till the point that it becomes a mini viral event which will give your brand a much-needed boost. But due to the changing nature of social media, you are supposed to post regularly for a successful social media campaign. You might also want to make sure that you post your content when most of your audiences are active as this will lead them to see your content before it reaches the bottom of the feed.