HOW MUCH TIME DOES PPC TAKES TO WORK?

One of the most frequently asked questions these days is How long must we wait for PPC to work properly? this one query will be presented to you by any company executive whom you might have pitched to invest in PPC or pay-per-click. Though PPC can deliver the desired results overnight, according to our Best digital marketing company in USA, it usually requires at least three months to work. The initial months serve as a training period for your ad campaign which provides you with some of the most valuable data which can be used to improve your campaign’s overall performance. As one of the Top digital marketing agency in USA, we would like you to show you how long it takes to get results from PPC and ad networks like Google Ads. Apart from that, you can also learn how to maximize the first three months of your PPC campaign. 

As the entire process takes almost up to 3 months to work on an average, our Digital marketing company in US suggests that you can focus on gathering data from your ads which helps in improving your keyword targeting, audience targeting, and even bids. Even if you advertise with google ads or Microsoft advertising, you should still expect a three-month turnaround time when it comes to getting results. 

The reasons that it takes almost three months for a PPC campaign to work are as follows:

A new PPC campaign doesn’t have enough data

Our experts have suggested that when you create a new PPC campaign, you gather data and research about keywords, audiences as well as competitors. However, this acquired data only goes so far when it comes to PPC advertising. As per our Digital marketing agency in US, the best data comes from your ad campaign itself.

Even if you are advertising on Google, Facebook or bing, all of these ad platforms will quantify the quality of your ads and the quality of your ads will influence the performance of your ad in the auction, which will impact how often users tend to see those ads. While these ad networks can assign an immediate rating, your initial score is based on the estimated auction-time factors like expected CTR, experience, landing page and relevance. 

With the help of our Digital marketing agency, you will find the best action plan for each month below which will improve your strategy.

Month 1- Data

The first month of your PPC campaign should only revolve gathering data which is why our PPC experts will recommend launching campaigns with broader targeting. As it is a known fact that if you refine your campaign targeting too much you will land reaching a smaller audience leading you towards less data.

But on the other hand, if you start big and then go small, you will be able to focus on your ads and also you can back your targeting decisions with data without even guessing about targeting desktop or mobile users.

Month 2- keywords, targeting, and bids

The second month of your campaign is the time when you should be starting to make improvements in the following areas:

•    Keywords: Always, look out for keywords with high impressions and low clicks and later, consider removing them from your campaigns and also access the performance of your keywords. Check for some potential keywords which will attract people outside the market too.

•    Targeting: Examine the features of your audiences using your ad data and see which devices and age groups perform the best. Later, update your targeting according to this research.

•    Bids: Use data like your average CPC (cost-per-click) and top-performing keywords to revise and set manual bids which will help in optimizing your ad spend.

Month 3- Testing and Scaling

During the third month, you can take more steps and upgrade the results of your PPC by maximizing your PPC campaign’s performance through testing your ad copy and scaling your ad campaign. Prepare strategy on growing your ad networks and power your campaigns with a bigger ad spend.