FUTURE OF E-MAIL MARKETING: TRENDS TO MASTER IN 2020

Email marketing is a channel that still remains at the top even in 2020 as a leading growth driver for the businesses. With a whopping 89% of marketers identifying email as their top lead generation strategy, this channel is also going to be the most relevant channel in the next 10 years. If you are not using email marketing, then you are missing out on a powerful lead generation and nurturing tool. As one of the Best Digital marketing service in USA, we highly recommend making this channel a part of your 2020 Digital marketing strategy.

Our Digital marketing company has some of the best email marketing trends for 2020.

1.   Personalization

This is not just a nice gesture, personalization is something that your subscriber expects from you. As your subscribers receive hundreds of emails every single day, you need to make sure that your personalized campaigns stand out from the rest of the others. By personalizing your emails, you can apply marketing data from numerous platforms and add value for subscribers, making them more likely to buy your product. This process allows you to appeal the subscriber's unique needs and interests, guiding them towards the next step of the sales funnel, which gives you better results and conversion rates.

As one of the Top digital marketing agency in USA, we also urge you to take personalization a step further than just including your subscribers' names. You need to include questions in Sign-up forms, like what are their interested services and their budgets. Schedule emails to send in your recipient's time zones and add the link to personalized landing pages.

2.   Better data

You will need to have better data to personalize emails across the marketing channels. This data will help you to customize email campaigns based on your subscribers' interaction with your business across the web. If your potential customer downloads a guide on your site, make sure that you hit them up with a follow-up email with helpful and related information. And if your target customer just adds an item to their cart and leaves your site without purchasing, you can also send them a retargeting mail, encouraging them to complete the purchase. All of these actions inspire more conversion rates and strong brand loyalty. But make sure that you don't overwhelm people with too many sign-up fields but just include questions that are relevant for you to customize a better-personalized email.

3.  Automation

Email automation is not a new strategy but with the help of email automation, you can easily use data to send more personalized email campaigns helping you to spend some more time to focus on your business. With the help of automation, you can set automated emails to reach your customers when they take certain actions on your site like reaching new rewards program milestones or by making any purchases. Since these emails are linked to the subscriber actions they are highly personalized and extremely effective ways to engage leads and customers.

4. Videos

Videos are some of the most essential parts of your email strategy in 2020 as personalized videos will help you in preparing for the future of email marketing by adding a uniqueness to your campaigns, helping them to stand out. As people are generally interested in video content, it has been on the rise. You can send customized videos to your new as well as your existing customers featuring any new products or offers which will inspire customer loyalty. By using video in your email campaigns you can earn up to 2-3 times more clicks which will result in better engagement with your brand.

5. Interactivity

For maximum email engagement, you need to consider adding interactive elements to your campaigns, which would include a combination of entertainment and functionality that will inspire action. With the help of animated call to action (CTA) buttons, custom tools, interactive images, and product carousels, surveys, quizzes, and polls, you can boost up your email engagement and encourage your subscribers to click.