INBOUND MARKETING STRATEGIES FOR 2020

As one of the Best digital marketing company in USA, we have some of the best 2020 inbound marketing strategies which will help you in driving more traffic and leads for your business. With the help of our Digital marketing services, you will find the right approach that will develop a stronger online presence for your company that will lead to better results.

Here are 5 inbound marketing strategies for 2020 that will help you generate better leads and grow your business

1- Spend more time building your local SEO strategy-

According to our Digital marketing company in US, local SEO is one of the most essential parts of inbound marketing in 2020 for the companies looking to drive more leads. This strategy is known to build a local presence to attract more traffic and clients to your business. The first and one of the most important steps is to optimize your local SEO presence by claiming your Google My Business listing. This will help the users searching for a local business, generate a box at the top of the search results known as the local SEO 3-pack. And once you are done claiming your listing, the next thing you will have to do is fill out all the information like your business name, address, phone number and summary about what you offer. Apart from this information, you will also have to add some photos to give your target audience a preview of your business. 

The next step now includes integrating local keywords which are critical for ranking in local searches that help people to find your business in the local search results and for that you might need to optimize for local keywords. Try to focus on long-tail keywords that contain more than three or more words like “ best coffee shop in Chicago”. These local keywords will help people find your business when they are searching for a company that fits their needs in a specific area.

2- Make sure to create high-quality and informative content-

It is a universally known fact that content plays a vital role in helping your business grow online and even in 2020, it is no different. This strategy is one of the most important parts of 2020 inbound marketing strategies for companies looking to improve their online presence and expand their reach. Our Top digital marketing agency in USA, has conducted research and found out that many companies make the same mistake of producing content just to make it. However, in reality, the users don’t want half-hearted content that doesn’t deliver the information they need. Due to this, it is always better to have quality pieces of information and to create quality informative content, you have to conduct various research and see what topics your competitors cover.

3- Update your old content-

One of the most important steps is updating your old content, this is one step that many companies forget after publishing it. This step is necessary because when you create content, you will write about topics that may be relevant even after a year. The main issue arises when you don’t update those topics with the latest information leading your content to become less appealing to searchers. Updating your content, on the other hand, will let your audience spend some time engaging with it leading an increase in traffic on your page.

4- Personalise your marketing-

With many companies trying to get people’s attention, they don’t have enough time to read through irrelevant information. Your audience only wants to see the information that interests them and is relevant to them and with the help of personalization, you can deliver relevant information to your audience which includes email campaigns, content and more. Though personalization needs to go beyond emails because people now want information relevant to their interest 

5. Optimize for voice search-

Today, we can find people put voice search devices in their houses, due to which this strategy has grown increasingly important. And if your target audience is conducting voice searches on google home, Siri or echo then you may want to be able to connect with them. You can optimize your voice searches by even adapting to the natural language and as there are more than a billion voice searches you wouldn’t want to miss the opportunity to engage with potential leads.